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SD Voyager Article on Shelley Simpson of Small & Mighty Marketing - Small and Mighty Marketing
"A colorful example is how I used to commute by bike in San Francisco because I was too poor to buy a car. As a scrappy Gen X’er, I didn’t see the value in paying for a car when I could easily use public transit or my bike to travel faster. That was the pragmatic side. On the other hand, my creative side refused to quell her fashion choices: I often rode in high heels...."
Shelley